In this commercial you can see that the people are controlled by strings, they are puppets. These people are assumed to all be under the influence of alcohol and/or drugs.
And at the end, it asks a question: "If you're not in control, who is?"
Well, according to the commercial whoever is pulling the strings is in control. But I'm sure that the point of the commercial wasn't saying that if you are under the influence someone is going to turn you into a marionette and control you. It's obviously a metaphor.
So, who are they trying to say is in control? The great puppet master in the sky. God.
So if you're not in control, God is in control. So get drunk for Him, and He will guide your way.